Why the word storytelling is so misleading is that nobody wants to hear your story.

They may enjoy the story, they may resonate with it - it might even change their life.

But that wasn't because it was your story - it was because the story resonated with their story.

You can't tell people to be apart of your story - you invite them to become a part of it and they write the story with you.

It's time for modern storytelling.