Marketing Misalignment

Sonder
April 14, 2020

As much as the marketing services the customers - it serves the brand itself. The way a brand speaks and markets itself is the way at which it does work.

The two can’t be mutually exclusive - at least for long.

Successful and effective marketing requires alignment - alignment of both how work is carried out in all departments and alignment in the values that are marketed about an organization.

This is in other words internal and external alignment. Misalignment in marketing is what creates uncertainty and inauthenticity for both customers and employees.

Overview
Overview
Overview