Selling starts with the question of: "Selling our products and services" And demonstrating "our value proposition"

While marketing starts with the question of: "What does our customer want?" And "what would be of value to them?"

Marketing and sales work together, however one of the highest achievements marketing can accomplish is to make selling unnecessary - in other words superfluous.

Having a product or service so valued and desired by customers that you don't even have to sell.