Limited Edition is one of the most interesting phrases created in marketing.

It simultaneity creates scarcity, urgency and status.

Scarcity because this is the only edition.

Urgency because its only for a limited time.

And Status because now after the scarcity and urgency is over - I can brag to my friends about something I have; It is "a token" -"a relic" of me being first and hip.

However, what is scarce, urgent and status worthy is decided in the customers mind and is different for different groups of people.

Some groups what limited edition - some want the most popular - some want the most proven.

For the people that want the new limited edition copy - remember: Scarcity. Urgency. Status.