Just Don't Do it

Sonder
March 2, 2020

How do you market something successfully? 

Well here's how you don't do it:

Make something you think people want but really deep down it's really only what you want. Marketing that is based on the marketer instead the customer.

Don't understand what that customer really wants and just guess.

Talk to that customer in a way that is annoying instead of a way that interests and excites.

And remember: Only try once and don't follow up.

Overview
Overview
Overview