Imagination is a powerful word in marketing.

Imagination is what creates brands but is also allows customers to see themselves in a different place, state and/or future if they engage with your product.

It is at the core of what drives us because if we couldn't see a new and brighter future where would we go? Why would we even decide to change?

It's part of the marketers job if not their main job to guide the customer using the energy of the customers own imagination to act as a catalyst to guide them to a different state.

Marketing without imagination is only interruption.