"I am a marketer."

"I am a Yelawolf fan."

"I'm a Ford type of person."

"I'm a entrepreneur."

"I am an investor."

"I am a person that sleeps on their back."

"I am a person that went to Harvard."

The most basic blocks of self consists of how people relate to their identity. How do I manage my own identity? How do I relate to the world? What titles do I give myself to fit in or standout?

People use identities and labels to speak about themselves and we can use this insight to add value in marketing.