Greatness in Advertising

Sonder
December 24, 2019

The beginning of greatness in advertising is the courage and discipline to be different.

The beginning of failure in advertising is to be orthodox - to conform.

This post is in spirit of a quote from David Ogilvy on advertising: if this is true, what does it exactly mean?

It means that most people, even when they consider themselves or their agency creative - they are simply not. That most agencies pride themselves in being creative and original when that is exactly what they are not: interchange the logos - they are all the same. At least for me when I look back, I always had the spirit of being contrarian but what you realize is that you need not only the spirit of being different - you also need the ability to have the courage to actually be different in reality.

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