December 27, 2019
The first principle of effective marketing is Guy Kawasaki's first principle of computer marketing: Get better reality.
When you have a better reality - a service that actually fulfills its promise, a company that actually creates a real result worth talking about it - you have created a better reality.
And once you have that reality down - its a core that you can take around to make all of your next marketing efforts more cheaper, effective and profitable.