The only way to get real interest from people is too show them something new that well help them in someway. The standard commercial today still uses this pattern disruption to capture attention - pattern disruption is the same as the "new" concept in the sense we haven't seen it before so it captures our attention for the moment.
However, where this type of new fails is that it isn't a genuine new - it's the same old "pattern disruption" at the customers saw in the last 10 commercials that we saw.
There is artificial new and then there is genuine new.
Genuine new marketing is something that feels so authentic to the customer, that appeals and resonates to their desires and fears and intuitive level, that connects mind body and heart, to inspire action.
In other words it's a real new not a fake new.