Generic Clones

Sonder
May 10, 2020

I don't know why but most industrys regress to the mean - the become generic.

It happens in every field from water bottles to dentists.

Existing organizations are scared to innovate and are scared of creating innovative marketing.

Some customers don't want to keep going to the cheap, consistent and generic brand they are shopping for in an industry - they want more.

One of the purposes of the marketer is to serve the underserved and to make the generic - anything but generic.

Overview
Overview
Overview