From Paid Attention to Earned Attention

Sonder
January 23, 2020

30% of people use a form of ad blocker actively.

Apple and Android release new tools for digital well-being of the customer - metrics to track time spent on each app and ways to block use of the app.

Customers will keep getting more and more control and power over the marketing they experience and will be given tools to protect their attention.

Before advertisers will still able to steal away attention if they had enough money - now it will shift to an economy where advertisers will have to earn attention from customers.

Overview
Overview
Overview