Form & Function

Sonder
May 17, 2020

Marketing is over complicated. Today, focuses much to much on the form of marketing rather then the function.

You will hear the latest buzz words: 

Going Viral

Storytelling

Starting with Why or Purpose Brands

And now: Servant Brands

They all fail at a fundamental level because they don't ever ask what the function of marketing is.

The point is to create a customer.

Edmonton

Headquarters #1: Edmonton / Alberta / Canada

California

Headquarters #2: La Quinta / California / United States
Overview
Overview
Overview