Force & Seduction

Sonder
April 27, 2020

As Voltaire once wrote: "It is not enough to conquer; one must learn to seduce."

Some of marketing is focused on this idea of seducing customers - and it is correct. People want to do things on their own time and feel like they are in control. They want to feel like it was their idea all along.

Alternatively, sometimes instead of seduction - force is required to change people.

They need a little bit more, fear, tension or force to take action - just seduction wont work from them.

Sometimes you need a little bit of both to make change happen in someone.

Overview
Overview
Overview