Sometimes the best way to describe how people engage with brands is to explain it in feels.
The ritual of unpacking the plastic off of a new Apple laptop
The feeling of opening a box from Amazon.
The tension of buying.
The tension of wondering if you made the right decision.
The relief of telling yourself a story that it was all worth it.
Marketers market a lot of different things - but a lot of the feels around marketing are the exact same they have always been for years...