Feelings Don't Change

Sonder
November 27, 2019

Sometimes the best way to describe how people engage with brands is to explain it in feels.

The ritual of unpacking the plastic off of a new Apple laptop

The feeling of opening a box from Amazon.

The tension of buying.

The tension of wondering if you made the right decision.

The relief of telling yourself a story that it was all worth it.

Marketers market a lot of different things - but a lot of the feels around marketing are the exact same they have always been for years...

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Overview
Overview
Overview