Sometimes the best way to describe how people engage with brands is to explain it in feels.

The ritual of unpacking the plastic off of a new Apple laptop

The feeling of opening a box from Amazon.

The tension of buying.

The tension of wondering if you made the right decision.

The relief of telling yourself a story that it was all worth it.

Marketers market a lot of different things - but a lot of the feels around marketing are the exact same they have always been for years...