Has Steve Jobs said: you want to start with the customer experience first - not the technology.
The same goes for marketing, because in fact - that is marketing.
Marketers must start with the customer experience; not marketing tactics or technology.
Not starting with data and numbers. Not even starting with the new hot platform or the new buzz word.
Marketing technology is not what creates change, its empathy.
Starting your marketing strategy from marketing technology is faulty. Start your marketing strategy from the customer experience, that is designed from empathy.