Fast and cheaper is only one axes on the chart.
You can also be slow and expensive.
The thing is that if you are slow and expensive, it has to be of some value to me. Maybe it's because you do a better job, go deeper and raise my status. Maybe the way it's designed makes me feel a certain way that makes it worth the price (like we have seen with Apple in the earlier days).
Fast and cheaper is not the only strategy.
Not everything that counts can be counted and not everything that can be counted counts.