Emotional Alignment

Sonder
February 9, 2020

Marketing is really just making people associate certain emotions and beliefs with your brand.

If those emotions aline with the customer, they will naturally be attracted to your brand.

Branding is built off of associations because the human memory is built off of associations.

If all of the associations related to a brand are inalign and congruent you have a brand that is ready to be connected too.

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Overview
Overview
Overview