A lot of marketing lacks the basic and timeless components that truly make it last. Marketing today is not typically based on long term fundamental insights but rather strategies based on maintaining the status quo or pleasing the people around us.

So instead of setting our sites so low, why don't we build off of fundamentals for once? 

Campaigns need emotion because humans feel.

We need logic because we like to think we can rationalize.

And we need the ability to be apart of something socially because we are social animals (share).

Lastly, all this work doesn't matter if I don't remember you.