The interesting thing about education is that it is one of the only modes in marketing that simultaneously changes both the teacher and the student at the same time - that if the knowledge is helpful both parties leave elevated. The best part is that the exchange is also free - the only cost is attention.

At the same time education creates boxes in the customers mind. That through education you can create the very boxes at which humans use to position and relate to brands. You have the opportunity to change how they look at your brand and other brands.

And right now, in the information age - people need someone to provide knowledge or at least useful information to navigate through it all.

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