The truth is that life is hard. As Sigmund Freud said: “Life, as we find it, is too hard for us; it brings us too many pains, disappointments and impossible tasks."
People seek out different ways to deal with this pain that comes with life. Some do it through chemicals, creating, art, beauty, love and other substitutions.
One of those substitutions is advertising - at least good advertising is a substitute.
Great advertising allow us to step away from reality and imagine a different future. It allows us to be distracted with humor and the joy of shopping.
It allows us to talk about things with people that allow us to connect with them and maybe even gain influence and status.
Advertising is a way to deal with life.