Circles

Sonder
May 3, 2020

"I like the way this looks"

"I like the way this sounds"

As marketers we run in circles when we start off being selfish. It's not what you care about, its not even really what the client cares about. Ultimately - it's what the customer cares about.

The only way to be professional in marketing is not to first ask yourself if you like it - that is mostly irrelevant.

You first ask - does the customer like this? Does this make them excited? Does this look good to them? Does this sound good to them? 

That is always forgotten. The more its forgotten the more and more you run in circles and stay an amateur marketer.

Overview
Overview
Overview