Choice Architecture

Sonder
October 12, 2019

As marketers we not only get to decide how we create an offer but we also get to decide how we present that offer.

People use other offers and signals in your product suite to help refine what choice they want to move ahead with.

Most people go through this finial decision making process looking for reassurance about the offer they are thinking of moving ahead with.

The fun thing about being a marketer is that we have the power to create reassurance through choice architecture that guides customers through this process.

When creating packages; don't just think about the package and offer on hand - think deeper and think choice architecture.

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Headquarters #2: La Quinta / California / United States
Overview
Overview
Overview