You may have dragged yourself across broken glass to get your customers service executed to them.
You may have gone through the flames to get the product to them just in time.
The thing is that customers don't care if you have gone through the flames or through broken glass.
All they care about the end result that you give them, unless you can use your pain as part of the story that they buy.
Meaning that if you can use your journey as a way to connect with them and to be authentic - then and only then can it have the opportunity to connect with the end value result of your product or service.