Brand Energy

Sonder
April 21, 2020

A brand is really in other terms - a concentration of energy. Light that is dispersed widely can light up through a whole area but can cut through nothing.

A laser on the other hand is that concentration of light - that can cut through almost anything.

The brands that impact us the most are the ones that cut through us to our hearts. The only way this can be performed is through the concentration of the energy of the brand.

Without concentration of energy - you have mass annoyance, mass interruption with no real impact.

Overview
Overview
Overview