When you bring your brand to the world - what is exactly stopping you? 

Blockers.

Blockers are the things, both tangible and intangible that stop a brand from being great.

Just as much as we must search for what creates a great brand, we must also search for what blocks us from having a great brand.

We prevent ourselves from having a great brand by putting constraints on our expression of the brand and by holding back on true brand authenticity.

Holding back is what blocks a brand from being remembered.