Advertising Vs Marketing

Sonder
May 19, 2020

Most people in marketing or advertising don't even know the difference and a lot of times just use them interchangeably.

But there are two different things that require to different types of thinking.

Marketing is the thinking - its the big idea - it's the change and impact that the business seeks to solve for.

Advertising is the voice. It allows you to get heard over everyone else.

People think they can do both - you can't. Not at the same time anyways...

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