People are always asking:

[Competitor Focused View] How can we be different from our competitors?

[Egocentric view] How can we be unique and stand out?

Instead you want to blend these ideas together while also thinking about yourself. Instead ask: How can I be original and true to myself and brand while also helping my customers get the most value? How can I not only be different but be remembered in centuries? 

The act of being timeless is thinking not in days but in decades.

It's not about being different its about leaving long lasting impact.