A Note About Typography

Sonder
October 19, 2019

Type is powerful.

However, people tend to obsess over what things are said vs how they are said.

Great marketing occurs when you know how to do a combination of both.

If you are a luxury brand - please don't use a comic sans type as a font.

And if you are a cheap brand, don't fool us by trying to use an expensive type look like an expensive one.

Before we type, ask: What does this typography remind me of? Then work from there.

*Photo from fontsmith.com

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