People always try to hit home runs in marketing.

They try to change the entire game. This is perfect. This is what you want to do.

However, the downfall comes when you get attached to outcomes. Because, what if you set out to create the best marketing campaign that ever existed - and you fail - What do you do then?

Outcomes are out of the marketers control. What we can control is the way we approach our work. The way we listen to the customer. The way we adapt when the data comes in.

It's not about the marketer that does one campaign, its the one that can keep doing campaigns for the long run. That requires patience and listening.